What key trends are driving the shift from status-driven to intention-driven consumption among affluent consumers?
How do these trends vary across the UK and Europe? How are travel trends being shaped by this?
How can banks and issuers differentiate their offerings to cater to the growing demand for experiences over material goods? What are banks and issuers across Europe already doing?
What role do data and personalisation play in understanding and meeting the evolving needs of affluent consumers?
How can partnerships, such as those with Mastercard, help issuers deliver value to this segment in innovative ways?
What are the biggest challenges banks face in adapting their strategies to align with this new consumer mindset?
From image to intention
ABOUT THE EVENT
Shifting consumer priorities are challenging banks and issuers to rethink how they engage with the affluent segment. Mastercard’s recent research reveals a significant transformation; affluent consumers are moving away from status-driven consumption and focusing on living with intention. Six in ten affluent individuals (59%) now prefer experiences—such as fine dining and entertainment—over material goods, signaling a shift from living for image to living with intention.
With affluent consumers representing a $1.7 trillion GDV opportunity, differentiation has never been more critical. How can banks and issuers tailor their offerings to align with these evolving preferences?
The Financial Times and The Banker, in partnership with Mastercard, are delighted to host this exclusive roundtable for senior leaders from global banks and issuers. The discussion will explore Mastercard’s latest insights into the evolving priorities of today’s affluent consumers, assess the implications of this paradigm shift, and examine actionable strategies and opportunities for banks to meet the needs of today’s intentional consumer.
Roundtable Participants:
Bunita Sawhney, Chief Consumer Product Officer, Mastercard
More participants confirmed soon.
Moderator: Silvia Pavoni, Editor in Chief, The Banker
KEY DISCUSSION POINTS
WE'LL SEE YOU IN
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